杨金平2020奶粉行业趋势及问题

2021年2月13日发(作者：鼻翼缩小安全吗)


2020
年奶粉行业趋势及
存在的问题


2020
年





目录

1.

奶粉行业前景趋势

.................. .............................................
3

1.1

1.2

1.3

1.4

1.5

1.6

1.7

1.8

1.9

奶粉格局逐步明朗

..... .................................................. .............................. 4

海淘政策加强监管

............................. .................................................. ...... 4

市场竞争越发激烈

................ .................................................. ................... 5

国产品牌迎来爆发良机

.
.............................................. .............................. 5

延伸产业链

.
......................................... .................................................. ...... 6

行业协同整合成为趋势

.
......... .................................................. ................. 6

呈现集群化分布

...... .................................................. ................................. 6

需求开拓

.
............................ .................................................. ....................... 7

行业发展需突破创新瓶颈

.
......................................... ............................... 8

2.

奶粉行业现状

............................... .......................................
9

2.1

2.2

2.3

奶粉行业定义及产业链分析
............................. ....................................... 9

奶粉市场规模分析

............................. .................................................. ....
1
1

奶粉市场运营情况分析

.
.. .................................................. ......................
1
2

3.

奶粉行业存在的问题
................................ .........................
1
5

3.1

3.2

3.3

3.4

3.5

国产奶粉分布在中低端

.
.......... .................................................. ..............
1
5

粗放型增长方式尚未根本改变

........................ ......................................
1
5

奶粉企业良莠不齐

.............. .................................................. ...................
1
5

行业服务无序化

.............................................. .........................................
1
6

供应链整合度低

............... .................................................. ......................
1
6

2


3.6

3.7

3.8

基础工作薄弱
................................... .................................................. ......
1
6

产业结构调整进展缓慢

.
.................................................. ........................
1
6

供给不足，产业化程度较低
............................. .....................................
1
7

4.

奶粉行业政策环境分析

.
.............................................. .......
1
8

4.1

4.2

4.3

4.4

奶粉行业政策环境分析

................................................. ..........................
1
8

奶粉行业经济环境分析

.
...................... .................................................. ..
1
8

奶粉行业社会环境分析

.
.... .................................................. ....................
1
8

奶粉行业技术环境分析

.
...................... .................................................. ..
1
9

5.

奶粉行业竞争分析

.................................................. ...........
2
0

5.1

奶粉行业竞争分析

............................. .................................................. ....
2
1

对上游议价能力分析

.
... .................................................. ........
2
1

对下游议价能力分析

.
................................................. ............
2
1

潜在进入者分析

.< br>............................................... .....................
2
1

替代品或替代服务分析

........................... ...............................
2
2

5.1.1

5.1.2

5.1.3

5.1.4

5.2

5.3

中国奶粉行业品牌竞争格局分析

....................... ...................................
2
2

中国奶粉行业竞争强度分析
............................. .....................................
2
2

6.

奶粉产业投资分析

... .................................................. ........
2
3

6.1

6.2

6.3

中国奶粉技术投资趋势分析
................. .................................................
2
3

中国奶粉行业投资风险

.
....... .................................................. .................
2
4

中国奶粉行业投资收益

.
...................... .................................................. ..
2
4


1.

奶粉行业前景趋势

3