冰火两重天什么意思【推荐】房地产会议营销策划方案

2020年12月30日发(作者：大牙有点松动怎么办)







房地产会议营销策划方案
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目录




一、企业及产品介绍
................................ .................................................. .......................3

二、市场环境分析........ .................................................. .................................................. ..........3

2.1.宏观分析 .................... .................................................. .................................................. ............. 3

2.2.内外部竞争环境
......... .................................................. .................................................. ............... 4

2.2.1.
优势.......... .................................................. .................................................. ....................... 4

2.2.2.
劣势.. .................................................. .................................................. ............................... 5

2.2.3.
机会................................. .................................................. .................................................. 5

2.2.4.
威胁.......................... .................................................. .................................................. ....... 5

2.2.5.

竞争分析
....... .................................................. .................................................. ................ 6

三、市场细分 ............... .................................................. .................................................. ..........7

3.1.目标市场 .................... .................................................. .................................................. ............. 8

3.2.目标群体分析 .............. .................................................. .................................................. ........... 8

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3.3.市场定位 ....... .................................................. .................................................. .......................... 9

四、营销策略 ..... .................................................. .................................................. .................. 11

4.1.营销思路 .......... .................................................. .................................................. ..................... 11

4.2.实施手段 ....... .................................................. .................................................. ........................ 12

五、广告策略 ...... .................................................. .................................................. ................. 13

5.1.广告媒体 ........... .................................................. .................................................. .................... 12

5.2.推广 .......... .................................................. .................................................. ............................. 13

5.3.宣传报道 .................................................. .................................................. ............................... 13

六、成效 . .................................................. .................................................. ............................. 13
















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