tct检查结果医药公司分销管理系统解决方案(doc 123页)

2020年12月27日发(作者：宝宝皮肤干燥粗糙)


医药公司分销管理系統解決方案
(doc 123页)

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整理范文，仅供参考，可下载自行编辑
目录

1

引言.. .................................................. .................................................. ..................................... 1

1.1

编写目的 ............................. .................................................. ............................................ 1

1.2

预期读者 ............................. .................................................. ............................................ 1

1.3

内容与范围 ............................ .................................................. ......................................... 1

1.4

定义 ............................... .................................................. .................................................. 1

1.4.1

分销定义 ..................... .................................................. ............................................ 1

1.4.2

配送定义 ........................... .................................................. ...................................... 2

1.4.3

配送中心定义 ......................... .................................................. ................................ 2

1.4.4

什么是DRP ......................... .................................................. ................................... 3

1.4.5

什么是SCM ......................... .................................................. .................................. 3

1.4.6

什么是CRM ......................... .................................................. .................................. 3

1.4.7

什么是B2B ......................... .................................................. ................................... 4

1.4.8

企业电子商务发展战略 ..................... .................................................. .................... 5

1.5

参考资料 .. .................................................. .................................................. ..................... 6

2

3

项目简介 ......................................... .................................................. ........................................ 7

行业背景 ......................................... .................................................. ........................................ 8

3.1

分销的演变趋势 .......................... .................................................. ................................... 8

3.1.1

分销的优势 .......................... .................................................. ................................... 8

3.1.2

传统分销结构 ......................... .................................................. ................................ 8

3.1.3

为了生存，渠道变革的潮流——扁平化理念 ............ ........................................... 9

3.1.4

增值为渠道迎来第二个春天 ................... .................................................. .............. 9

3.1.5

物流业的迅猛发展为分销服务业的发展奠定了基础 ......................................... 10

1、分销服务业的开放 ................................... .................................................. .................. 10

2、物流业的迅猛发展 ......... .................................................. ............................................ 10

3.1.6

小结——分销依旧灿烂 .............. .................................................. ......................... 11

3.2

企业分销体系的作用与问题 ................................. .................................................. ...... 11

3.3

分销体系的解决方案——
E
F2.0 ..................... .................................................. ............. 12

4

企业现状 .......... .................................................. .................................................. ................... 14

4.1

公司概况 .. .................................................. .................................................. ................... 14

4.2

组织结构 .. .................................................. .................................................. ................... 15

4.2.1

部门分工设置 ....................................... .................................................. ................ 15

4.2.2

管理与控制结构 .................................................. .................................................. . 17

1、业务现场 .............................. .................................................. ................................... 17

2、配送中心 ....................................... .................................................. .......................... 17

4.3

运作模式 ......................................... .................................................. .............................. 17

4.3.1

业务模式 ........................... .................................................. .................................... 17

4.3.2

业务流程 ........................... .................................................. .................................... 18

分公司药品采购进货流程（含退货） ............................. ............................................ 19

分公司药品销售出库流程（含销售退货） .................... ............................................. 19

分公司药品出库入库流程 ........................... .................................................. ................ 19

分公司药品流通加工流程 .......... .................................................. ................................. 19

分公司药品送货流程 .................................... .................................................. ............... 19

分公司药品配货流程 ............. .................................................. ...................................... 19

直营店药品销售流程 .................................... .................................................. ............... 19

直营店药品补货流程 ............. .................................................. ...................................... 19

客户药品补货流程 ..................................... .................................................. .................. 19

4.4

现存问题 ... .................................................. .................................................. .................. 19

4.4.1

现存问题——从管理角度 .................................. .................................................. . 19

4.4.2

现存问题——从信息角度 ........... .................................................. ........................ 19

1、信息流和业务流程方面 . .................................................. ............................................ 19

2、物流 .................................. .................................................. ........................................... 20

4.4.3

现存问题——从配送中心的运作 ................. .................................................. ...... 20

（1）、配送规模较小，发展不平衡 ............... .................................................. .......... 21

（2）、配送中心现代化程度低 ............. .................................................. .................... 21

（3）、配送中心的功能不健全 ... .................................................. .............................. 21

（4）、连锁商业配送中心的作用体现不足 .......................... ..................................... 22

（5）、建设配送中心的资金不足或配送中心的规模不足 ....................................... 22

4.5

核心业务 ............................. .................................................. .......................................... 22

4.6

未来发展战略 ........................... .................................................. .................................... 22

5

可行性分析 .............................. .................................................. ............................................. 23

5.1

行业分析 ...................... .................................................. ................................................. 23

5.1.1

在供应链上取胜 ................. .................................................. .................................. 23

1、以价格驱动成本 .................................... .................................................. ..................... 23

2、物流一体化管理 ....... .................................................. .................................................. 23

3、通过外购强化整体价值链 ......................... .................................................. ................ 24

5.2

项目分析 ..... .................................................. .................................................. ................ 24

6

需求分析 ....... .................................................. .................................................. ...................... 26

6.1

6.2

供应链管理中的分销管理 ...................... .................................................. ..................... 26

业务现场分公司 ......... .................................................. ................................................. 27

1、商品进销 ................................ .................................................. ..................................... 27

（1）、订单处理作业 ................................... .................................................. .............. 27

（2）、商品退货作业 ............. .................................................. .................................... 28

（3）、市场开发、规划、管理作业 ............................. .............................................. 28

（4）、商品采购议价作业 .......................... .................................................. ............... 28

2、渠道管理 ................ .................................................. .................................................. ... 29

（1）、分公司管理 ......................... .................................................. ............................ 29

（2）、厂商管理作业 .................................................. ................................................. 29

（3）、经销商 采购商管理作业 ...................... .................................................. ........ 30

6.3

配送中心 ............. .................................................. .................................................. ........ 31

6.3.1

配送中心在流通渠道中的作用 .. .................................................. ......................... 31

6.3.2

配送中心的职能 ...................................... .................................................. ............. 31

1、质量检验、仓储保管 ............. .................................................. .................................... 31

（1）、仓库管理作业 ................................... .................................................. .............. 32

（2）、库存管理作业 ............. .................................................. .................................... 33

（3）、商品接运 ..................................... .................................................. .................... 33

（4）、质量检验 ......... .................................................. ................................................ 33

2、商品配送 ................................ .................................................. ..................................... 35

（1）、配货作业 ..................................... .................................................. .................... 35

（2）、车辆配装 ......... .................................................. ................................................ 35

（3）、派车计划 .............................. .................................................. ........................... 36

（4）、路线选择 .. .................................................. .................................................. ..... 36

（5）、运输监控 ........................ .................................................. ................................. 36

（6）、物流成本管理 ................................... .................................................. .............. 36

3、流通加工 ................. .................................................. .................................................. .. 37

4、信息提供 ............................. .................................................. ........................................ 38

（1）、绩效管理 ..................................... .................................................. .................... 38

（2）、经营规划 ......... .................................................. ................................................ 39

（3）、配送资源计划 ............................ .................................................. ..................... 39

6.3.3

组织结构和作业内容 .................................... .................................................. ....... 40

1、业务流程重组的概念 ................... .................................................. .............................. 40

根本性 .... .................................................. .................................................. ..................... 40

彻底性 ............. .................................................. .................................................. ............ 40

巨大改善 ..................... .................................................. .................................................. 40

流程 .................................... .................................................. ........................................... 40

2、实施BPR的必要性 .................................. .................................................. ................. 40

管理软件的设计背景要求企业进行相应的业务流程重组 ......................................... 41

管理软件的功能实现要求企业必须进行一定的业务流程重组 ................................. 41

管理软件的应用目的要求企业实施业务流程重组 ........................ ............................. 41

3、组织结构 .. .................................................. .................................................. ................. 42

（1）、职能导向型 ........... .................................................. .......................................... 42

（2）、业务流程导向型 .................................. .................................................. ........... 42

6.3.4

管理政策和管理方法 ... .................................................. ........................................ 42

1、服务政策 ....................................... .................................................. .............................. 42

（1）、供货品种 .................................................. .................................................. ....... 42

（2）、仓库服务内容 .................... .................................................. ............................. 42

（3）、订货方式 .................................................. .................................................. ....... 43

（4）、订购的批量限制 ................... .................................................. .......................... 43

（5）、订单处理 ... .................................................. .................................................. .... 43

（6）、订单结帐时限 ....................... .................................................. .......................... 43

（7）、交货形式及点交方式 ................................ .................................................. ..... 43

（8）、退货处理 ........................ .................................................. ................................. 43

2、库存政策 ....................................... .................................................. .............................. 43

（1）、库存量、采购量的制定 ............................... .................................................. .. 43

（2）、库存管理 ........................... .................................................. .............................. 44

（3）、盘点 . .................................................. .................................................. .............. 44

（4）、仓库数、库存量的决定及商品品种的分布 . .................................................. 44

3、仓库管理政策 .............................. .................................................. ............................... 44

（1）、进出货方式及进出货管理方法 ............................ ........................................... 44

（2）、库存单位的选用 .................................. .................................................. ........... 44

（3）、包装方式及包装容器的选用 .......... .................................................. ............... 44

（4）、货区的规划 ............. .................................................. ........................................ 44

（5）、货位的分配管理 .................................. .................................................. ........... 45

（6）、入库包装容器及拣货单位 ........... .................................................. .................. 45

（7）、拣货方式 ........... .................................................. .............................................. 45

（8）、拣货区的补货 ............................ .................................................. ..................... 45

（9）、包装容器托盘的处理 ... .................................................. .................................. 45

（10）、财务管理和成本分析 ............................... .................................................. .... 45

（11）、配送路径选择及装车原则 ................. .................................................. .......... 46

4、人员、机器设备的使用政策 ............. .................................................. ........................ 46

（1）、人员的采用 .... .................................................. ................................................. 46

（2）、机器设备工具等的选用 ........................ .................................................. ......... 47

（3）、自动化设备的程度 ................ .................................................. ......................... 47

6.3.5

配送中心发展思路 ..................................... .................................................. .......... 47

1、配送制要与连锁经营紧密结合 ............ .................................................. ..................... 47

2、加强配送业务的硬件配置和软件建设 ........................... ............................................ 47

（1）、硬件配置 .............................. .................................................. ........................... 47

（2）、软件建设 .. .................................................. .................................................. ..... 47

3、配送作业业务流程重组，提高配送及时率，降低作业成本 ................................... 48

6.4

门店 ............................... .................................................. ................................................ 49

6.4.1

门店在流通渠道中的作用 ............. .................................................. ...................... 49

6.4.2

门店的职能 ........................................ .................................................. ................... 50

1、商品进销 ............ .................................................. .................................................. ....... 50

（1）、商品采购 ...................... .................................................. ................................... 50

（2）、查询价格 ..................................... .................................................. .................... 50

2、库存管理 ........... .................................................. .................................................. ........ 50

（1）自动补货作业 .................... .................................................. ................................. 50

（2）、库存盘点 ..................................... .................................................. .................... 50

（3）、收货验货与记帐 ...... .................................................. ....................................... 50

3、配送请求 ....................................... .................................................. .............................. 50

（1）、配送更改请求 ................................... .................................................. .............. 50

4、POS处理................. .................................................. .................................................. .. 50

5、信息提供 ............................. .................................................. ........................................ 50

（1）、顾客分析 ..................................... .................................................. .................... 51

（2）、与制造商的伙伴关系 .... .................................................. ................................. 51

（3）、与总部或分公司的实时连接 ............................. .............................................. 51

7

系统功能结构 ...................... .................................................. ................................................. 51

7.1

设计目标 ...................... .................................................. ................................................. 51

7.2

设计原则 ...................... .................................................. ................................................. 52

7.3

设计规划 ...................... .................................................. ................................................. 54

7.3.1

近期目标 .................... .................................................. ........................................... 54

7.3.2

远期规划 ........................... .................................................. .................................... 55

7.4

系统边界 ............................. .................................................. .......................................... 56

7.5

系统体系结构 ........................... .................................................. .................................... 56

7.5.1

三层客户服务器体系结构 .................... .................................................. .............. 56

7.5.2

系统体系结构：分布式控制结构 ............................... .......................................... 57

7.5.3

InternetIntranet应用中的多级客户服务器体系结构的特点 ............................. 57

7.5.4

客户端软件自动升级 .................................... .................................................. ....... 58

7.6

系统软件结构 ............ .................................................. .................................................. . 58

7.7

系统功能 .................... .................................................. .................................................. . 59

7.7.1

业务现场 配送中心 ............ .................................................. ................................ 60

概述 ... .................................................. .................................................. .............................. 60

（1）、物流渠道和分销渠道的结合——物流一体化战略 ....................................... 60

（2）、功能关系图 .................................... .................................................. ................. 61

1、分布式库存系统 ........... .................................................. .............................................. 63

2、运输优化调度系统 ............................ .................................................. ......................... 63

3、销售分销体系支持系统 .................................................. ............................................. 64

4、渠道管理 ................................ .................................................. ..................................... 64

5、客户关系管理与商业智能系统 .............................. .................................................. ... 64

7.7.2

直营店 ................. .................................................. .................................................. 65

概述 .................................... .................................................. ............................................... 65

数据模型 .................................. .................................................. ......................................... 65

1、供应业务 ....................................... .................................................. .............................. 66

（1）、库存管理系统 ................................... .................................................. .............. 66

（2）、商品管理系统 ............. .................................................. .................................... 67

2、需求业务 ....................................... .................................................. .............................. 67

（1）、销售管理 .................................................. .................................................. ....... 68

（2）、POS系统 ..................... .................................................. .................................... 69

3、管理业务 ....................................... .................................................. .............................. 69

（1）、人力资源管理 ................................... .................................................. .............. 69

4、经营业务 ................. .................................................. .................................................. .. 71

（1）、财务管理 ........................... .................................................. .............................. 72

5、决策支持 . .................................................. .................................................. .................. 73

8

系统方案 ..... .................................................. .................................................. ........................ 74

8.1

网络拓扑结构 ....................................... .................................................. ........................ 74

8.1.1

方案1 .......................................... .................................................. .......................... 74

8.1.2

方案2 .......................................... .................................................. .......................... 75

8.2

服务器方案 ........................................ .................................................. ........................... 76

8.2.1

服务器选型 ........................................ .................................................. ................... 76

1、PC级服务器 .......... .................................................. .................................................. ... 77

2、UNIX服务器 ......................... .................................................. ..................................... 77

8.2.2

工作站选型 .......................... .................................................. ................................. 78

8.2.3

系统完全方案 ......................... .................................................. .............................. 78

8.2.4

UPS方案 .......................... .................................................. ..................................... 78

8.3

网络方案 ............................. .................................................. .......................................... 78

8.3.1

网络建设目标 ......................... .................................................. .............................. 78

8.3.2

网络方案选择 ......................... .................................................. .............................. 79

8.4

数据库方案 ........................................ .................................................. ........................... 79

8.4.1

SQL Server数据库 ................................ .................................................. ............... 80

1、性能 .................. .................................................. .................................................. ......... 80

2、系统要求 ...................... .................................................. ............................................... 80

8.4.2

Oracle8i ................ .................................................. ................................................. 81

特点 .................................... .................................................. ............................................... 81

8.4.3

数据库系统结构 ................. .................................................. .................................. 83

8.5

财务软件方案 ........................... .................................................. .................................... 83

8.6

关键技术 ............................. .................................................. .......................................... 84

8.6.1

柔性构件技术 ......................... .................................................. .............................. 84

8.6.2

客户关系管理（CRM） .................... .................................................. .................. 84

1、客户关系管理的基本概念 ...... .................................................. ................................... 85

（1）客户 ........................................ .................................................. ............................. 85

（2）客户关系 . .................................................. .................................................. .......... 85

（3）客户关系管理 .................. .................................................. ................................... 85

（4）客户关系管理应用软件 ................................ .................................................. ..... 85

2、客户关系管理的应用范围 ................... .................................................. ...................... 85

8.6.3

Call Center实现方案建议 ............................ .................................................. ........ 85

1、Call Center概念 .............. .................................................. ............................................ 85

（1）第一代呼叫中心 ............................ .................................................. ..................... 86

（2）第二代呼叫中心 ...... .................................................. ........................................... 86

（3）第三代呼叫中心 ................................... .................................................. .............. 86

2、呼叫中心系统的设计思路 .......... .................................................. ............................... 87

3、呼叫中心的系统功能 .................................. .................................................. ............... 87

（1）系统接入部分 ............. .................................................. ........................................ 88
（2）CTI平台部分...................................... .................................................. ................ 88

（3）应用软件系统部分 .......... .................................................. ................................... 89

（4）系统后端部分 .................................... .................................................. ................. 89

8.6.4

GISGPS应用 ..................................... .................................................. .................. 90

9

系统实施方案 ... .................................................. .................................................. .................. 91

9.1

实施规划 ... .................................................. .................................................. .................. 91

9.1.1

第一阶段实施规划 ..................................... .................................................. .......... 91

9.1.2

第二阶段实施规划 ..... .................................................. .......................................... 91

9.1.3

第三阶段实施规划 ....................... .................................................. ........................ 92

9.2

实施过程 ......................................... .................................................. .............................. 92

9.2.1

第一阶段：前期 ........................ .................................................. ........................... 92

1、领导层培训及管理理念的培训 .............................. .................................................. ... 92

2、企业诊断 ............................ .................................................. ......................................... 92

3、需求分析，确定目标 .................................. .................................................. ............... 92

4、软件选型 ................ .................................................. .................................................. ... 93

9.2.2

第二阶段：准备 ............. .................................................. ...................................... 93

1、项目组织 ....................................... .................................................. .............................. 93

2、数据准备 . .................................................. .................................................. .................. 93

3、系统安装调试 ........... .................................................. .................................................. 93